The Tourist Board of the Tarragona Provincial Council is one of the beneficiary member entities of the Specialisation and Territorial Competitiveness Project (Spanish acronym: PECT) TurisTIC en família, led by the Tarragona Provincial Council and co-financed by the European Regional Development Fund of the European Union.
The TurisTIC en família PECT wants to generate competitiveness, innovation, growth and new direct and indirect employment, and to turn the tourist destinations of the Costa Daurada and Terres de l'Ebre into a global innovative reference in family tourism. This project is deployed in 11 operations, of which the Tourist Board is beneficiary of three: Cultural Heritage, Smart Beach and Vineyard with the family.
The analysis and diagnosis of the resources and tourist uses of the different assets of the Costa Daurada and Terres de l'Ebre was carried out in the fields of heritage, beach and vineyard and the state of the art in terms of family tourism. Currently, we are developing the creation and dynamization of the working networks of the three operations to define, for the subsequent phases, how to improve the experience of the families we want to attract to the Costa Daurada and the Terres de l'Ebre.
The PECT TurisTIC en família project is co-financed by the European Regional Development Fund (ERDF) of the European Union, within the framework of the ERDF Catalonia Operational Programme of 2014-2020 'Investment in Growth and Jobs', and the Provincial Council of Tarragona.
Patronat de Turisme de la Diputació de Tarragona
Passeig Torroja, s/n
Heritage is one of the main assets for generating flows of visitors to any destination and within the destination itself. Experiences based on the enhancement of the heritage in which the visitor perceives it in an experiential and emotional way (actions using dramatisation or technological resources, such as augmented reality) show the usefulness of an approach towards family experience heritage tourism. The aim of this operation is to make the Costa Daurada and Terres de l'Ebre become unique benchmark destinations for the experiences they offer with regard to the heritage, creating a network of tourist locations and monumental ensembles in which visits by families are stimulated by means of various resources. Such resources must generate a unique and differential experience which establishes the destination as an international reference of integrated management that is oriented towards the emotions evoked by the heritage, among the family segments.
This operation deploys a set of actions to generate a strategic vision in the area of family tourism destinations and also at an industry level.
The total investment for the Cultural Heritage operation is of 420,000 Euros, of which 268,670.21 Euros are financed by the ERDF.
The coastline of the Costa Daurada and Terres de l'Ebre is made up of a network of municipalities with beaches that become the main tourist destinations in our regions every year. The will of this operation is that of configuring the mechanisms of relationship between the administrations and the agents of the tourist sector so that it acts as an integrated system of services to the families that will make it possible to give information in real time on the availability of activities and facilities, guaranteeing the quality of the services. The beaches will be categorised according to their suitability for the different groups of potential visitors and, in particular, for family tourism targets.
The initiative should serve to create activities on the beaches throughout the year, overcoming the seasonality of tourism. Action will also be taken regarding environmental aspects that affect the quality of beaches, with measures for their management being proposed.
The total investment for the Smart Beach operation is of 415,000 Euros, of which 276,280.20 Euros are financed by the ERDF.
Vineyards with the family
The development of family-oriented wine tourism is a strategic approach that allows the tourist offer to be improved and diversified towards new segments in the case of wine territories, and towards new products and services in the whole area.
This is an innovative proposal that aims to go beyond the occasional proposal for a winery or company and become a strategic proposal, taking into account the territorial areas as a whole, with the generation of activities for members of the family unit addressing different age groups in a differentiated manner. From this perspective, the wine territories must have a transversal thematic component that must permeate the set of services, especially active tourism, accommodation and catering, so that these components intervene in the generation of experiences linked to wine tourism in the family tourism segment.
The total investment for the Vineyards with the family operation is of 365,000 Euros of which 249,479.03 Euros are financed by the ERDF.